15 October, 2012

Interactive Marketing Units

Since 1996 The IAB [Interactive Advertising Bureau] have been issuing guidelines for standard advertising dimensions.

Below can be found selected current recommended dimensions and graphical examples for interactive marketing units

Banners and Buttons

468 x 60 IMU - [ Full Banner ]
468 x 60 IMU - [ Full Banner ]
234 x 60 IMU - [ Half Banner ]
234 x 60 IMU - [ Half Banner ]
88 x 31 IMU - [ Micro Bar ]
88 x 31 IMU - [ Micro Bar ]
120 x 90 IMU - [ Button 1 ]
120 x 90 IMU - [ Button 1 ]
120 x 60 IMU - [ Button 2 ]
120 x 60 IMU - [ Button 2 ]
120 x 240 IMU - [ Vertical Banner ]
120 x 240 IMU - [ Vertical Banner ]
125 x 125 IMU - [ Square Button ]
125 x 125 IMU - [ Square Button ]
728 x 90 IMU - [ Leaderboard ]
728 x 90 IMU - [ Leaderboard ]

Released on February 26, 2012; view the updated IAB Standard Ad Unit Portfolio