Interactive Marketing Units

Since 1996 The IAB [Interactive Advertising Bureau] have been issuing guidelines for standard advertising dimensions.

Below can be found selected current recommended dimensions and graphical examples for interactive marketing units

Banners and Buttons

468 x 60 IMU - [ Full Banner ]

234 x 60 IMU - [ Half Banner ]

88 x 31 IMU - [ Micro Bar ]

120 x 90 IMU - [ Button 1 ]

120 x 60 IMU - [ Button 2 ]

120 x 240 IMU - [ Vertical Banner ]

125 x 125 IMU - [ Square Button ]

728 x 90 IMU - [ Leaderboard ]

Released on February 26, 2012; view the updated IAB Standard Ad Unit Portfolio